Deciding on what keywords to include in your content can make the difference between a successful site and a great-looking website with no visitors. This is especially true when you focus on industry jargon. Remember, many consumers do not search using industry jargon.
The process of analyzing keywords for SEO will help you discover the keywords you will use for your small business website. Consumers use common words to search for what they need. For example, when a homeowner is looking to buy solar panels, what keyword would he or she use? It may not be the keyword “photovoltaic panels.” They would use the word “solar panels.” At the time of this article, the keyword “solar panels” had 201,000 searches per month, vs. “photovoltaic panels” had 1,600 searches per month in the US market.
In the world of website keywords analysis for SEO, you have short-tail keywords and long-tail keywords. An example of a short-tail keyword for a restaurant catering company is the word “catering.” The short-tail keywords tend to be general. For instance, there are many types of restaurants and types of food in the food catering industry. However, if your restaurant specializes in weddings in the Houston area, a better long-tail keyword could be “wedding caterer Houston.”
Knowing what keywords to use in your small business website is half the battle of creating a successful website. The bottom line is that the keyword analysis for SEO will help you shape your content and possibly even the site’s structure. DO NOT SKIP the keyword research and analysis stages.